My thought processes, reasoning, instructions and other random stuff in designing a project.
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When My Client Knows More Than Me
I should have noticed several services the client was offering: – logo and brand development, – flyers, posters, promo materials, -menus, banners, signs and -marketing assets. It should have been…
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Rodeo Ads: Headless Horsemen and a Day Late
She wanted the four rodeo ads ASAP: horizontal and vertical versions of an ad that just needed to be resized and horizontal and vertical versions of ads I would create…
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Custom Invitation Design Process for Spiritual Retreat Event
The Center for Spiritual formation, an organization that offers spiritual retreats, contacted me to design an online invitation to an event, Dreaming of a New Eden. They had hosted the…
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The Ize & Dan Comic Strip Journey
Ize & Dan, A.K.A. Isaac and Daniel, are my twin sons who graduated from high school just this year (2024). As teenagers they have been the nicest, kindest, easiest to…
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Vivot.com: Elegant Chinese-style Design with Suning Inspiration
Vivot.com is an e-commerce company whose main competitor is Suning. The Fake Clients brief states that the advertisement to be designed should be similar to Suning’s. It’s always good to…
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What’s All This About Fake Clients?
And don’t you do any real work? The answer is yes. I work very hard but I’m still building my client base. What about these fake clients? Fake Clients, Brand…
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Coleman Institute: Effective Logo Creation Process
About the Brief Coleman Institute is a fictional academic institute located in San Francisco, CA. It is a high-end and selective place of learning where students expect the best education…
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Hapidae: A Family Organization App
About the Hapidae Brand Parents founded Hapidae and its family organization app for parents. We’re dedicated to calming the chaos of modern family life. Family-oriented, calming and efficient are three…
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Keebee: A Line of Children’s Clothing
About the Keebee Company The Keebee Company is all about fun. That’s what childhood should be. The Keebee company wanted a logo to capture the playfulness and joy of children.…
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Tado Logo Creation: Font, Colors, and Design Process
About Tado We’re a new startup that helps people deliver gifts to others for their birthdays and other special occasions. Via our app, people can select a gift from a…
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Triad Represent: Capturing Luxury and Grace in Fashion Photography
About Triad Represent Triad Represent is a collective of fashion photographers based in Paris. The fashion world exudes elegance while Triad Represent captures that luxury, sophistication and grace for the…